The examples of sexism, misogyny and sexual harassment have been flowing thick and fast over the past year. From the recognition that this is a major issue in our schools to the murder of Sarah Everard, it is somewhat frightening to see just how entrenched sexist attitudes are across all levels of society. We thought we’d come a long way! And in some ways we have. But that is small consolation to the millions of women who find themselves mistreated, devalued and abused on a daily basis.
The tendency of most is to assert defensively, ‘I’m not sexist’. But the truth is you probably are. For sexism is so deeply embedded in our thinking and modes of operating that for the most part we don’t even notice. Whenever a group of people who share the same bias form a business or team then that bias becomes ‘baked into’ the norms of the culture. This isn’t necessarily with malicious intent, it is just a fact.
The truth is that unhelpful and often damaging, gender stereotypes begin from the moment we exit the womb. The mantlepieces of our parents were adorned with cards that communicated the expected preferences and behaviours associated with our biological sex. For example, boys are supposed to like football, robots, trucks, pirates and blue. Girls are supposed to like cupcakes, fairies, ponies, princesses and pink! Very quickly children learn what they are supposed to like. In fact, studies show that in just three weeks a child’s preferences can be altered by the rituals, norms and role models to which they are exposed. (i)
Soon after we are born we are introduced to stories. A study of children’s books showed that males are twice as likely to appear in title roles as females and appear in 50% more pictures. In TV, boys and men appear in 75% more speaking roles than girls and women. In those same stories the words ‘beautiful’ and ‘weak’ are more commonly ascribed to women and the words ‘brave’ and ‘great’ more commonly ascribed to men. Without realising it children learn early on that ‘beauty is an essential part of being female’. (ii)
Such early experiences of conditioning feed the stereotypes that then perpetuate the myth. ‘My daughter just prefers playing with dolls’ is asserted to be ‘natural’ when her introduction to expected norms was far from gender neutral from the start.
Take too the tendency for parents to spend more attention each day to brushing and styling a girl’s hair or the outfit she wears than to boys’ appearance. Very early girls in our culture grow up with two distinct identities: their body and their mind; they are subtly absorbed into a society which values women more for their physical looks and men more for their intellect. So effectively internalised is this stereotype that when women are asked simply to record their sex on a quantitative test ( thereby reminded unconsciously of the stereotypical expectations) they consistently perform worse than when they are not reminded of their sex! (iii) Being pretty is more important than being smart if you are a woman in our culture. This is the prevailing message. And the examples of this are multitudinous.
Undoubtedly then, any business or group that was started and/or led mostly by men will be inherently biased towards men. And it will take proactive training and evaluation to identify how this manifests itself and how to redress the balance. But what if your business is mostly or all-female? I would argue that the same applies. For two reasons: 1. Because every female that has grown up in this sexually biased culture of ours has unconsciously absorbed its norms, but also 2. Any female-led business is operating within a world that is still heavily biased toward men: for example whenever a woman does a google search, the results presented are driven by an algorithm… that was, in most cases, programmed by a man!
Resolving to take this issue seriously and seek to proactively address it is a challenge for every business and organisation. If we don’t then I fear that the prevalence of sexual harassment and misogyny will only continue. Change starts here.
i. Caroline Criado- Perez, Do it Like a Woman, Portobello Bookls, London 2015, P149
ii. Ibid, P150-151
iii. John Bargh, Before You Know It, Penguin, London 2017, p87
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